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While having a "thought shower" with a close friend it also became clear that there would be massive plastic waste generated. Gradually the original small need morphed into a grand idea. If you are looking out for people’s health, why not well-being? If at a school, why not an office or a home office, or even just a home? If we want to take care of people in the UK, why not peoples in need world-wide? If we are taking care of poor peoples, why not the planet? Everything in the end is related to everything else.
We love the idea of using the rainbow logo because of the universally positive ideas it encompasses: a symbol of hope, of something better to come, a celestial bridge between people, an emblem of love and harmony. In some cultures the colours of the rainbow reflect the health of the Earth and its peoples. If the colours are dilute, health is poor but if the colours are strong the Earth has healed. Our mission is to help strengthen the colours, make them bright like the children’s pictures we are all familiar with. Rainbow Life seems particularly appropriate because that one phrase covers everything we are about.
Unlike huge corporations we do not see the need to drive down prices incessantly, robbing people everywhere of a decent, fair, liveable wage and concentrating inordinate wealth in the bank account of one man or his wealthy shareholders.

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