Founded with a purpose

How was RainbowLife born?

RainbowLife began in March 2020, as the world grappled with the onset of the Covid-19 pandemic. In the UK, the reality of the crisis finally hit home. Lisa, a teacher at a special needs school, became concerned about the health and well-being of her students—many of whom were especially vulnerable.

One urgent challenge stood out: how to make enhanced hygiene measures both effective and accessible—especially for children with complex physical and mental needs. In a brainstorming session with a close friend, another concern emerged: the environmental impact. The surge in single-use plastics and waste was alarming. What started as a search for safe, fun, and eco-friendly hygiene solutions quickly grew into something more profound.

As we explored solutions for one urgent need, we began to see how interconnected everything is. Supporting children’s health naturally led to thinking about their emotional well-being. From schools, our focus expanded to homes and workplaces. From local needs, we saw global parallels. The more we looked, the clearer it became: caring for people and caring for the planet aren’t separate goals—they’re part of the same story.

Rainbow Life evolved: : For the Planet & Her People.

We chose the rainbow as our logo and name because it stands for universal hope, unity, and renewal. Across cultures, rainbows symbolise harmony and healing. In some traditions, the brightness of the rainbow reflects the health of the Earth and its people. We want to help strengthen those colours—make them vivid, joyful, and full of life, just like the children’s rainbow drawings that brought us hope during lockdown.

At RainbowLife, we carefully source ethical, fair trade, and eco-friendly products that respect both people and the planet. Every item in our collection is chosen with intention—to promote well-being, safety, and responsibility from maker to buyer.

Our core values are simple:

Good for the people who buy it

Good for the people who make it

Good for the planet we all share.

We believe products should connect us. They carry the stories of the hands that made them and the communities behind them. When you shop with RainbowLife, you’re not just buying a product—you’re becoming part of a powerful story of change..

'Unlocking the Impact of Ethical Shopping'

At RainbowLife, we believe every purchase is an act of support—for people, communities, and the planet. Unlike large corporations that drive prices down at the expense of fair wages and sustainable practices, we prioritise transparency and equity throughout our supply chain.

Transparent, Fair Pricing - Each price on our site reflects an unbroken chain—from artisan to you—ensuring every contributor receives a fair, liveable wage.

Ethical, Circular Products - We champion recycled, upcycled, and zero-waste goods that advance a true circular economy.

Direct Sourcing from Small Producers - By partnering with self-help groups, cooperatives, and like-minded UK distributors, we cut out unnecessary middlemen and share value where it belongs.

When you choose RainbowLife’s fair trade products and sustainable goods, you’re not just shopping—you’re investing in responsible consumerism and global well-being. Feel the power of your purchase to make a difference.

What makes us different?

🌎Connecting People

Every product has a story. We believe in building bridges between customers and the skilled artisans who create what we sell. By sharing these stories, we foster respectful, mutually beneficial relationships with small producers and ethical suppliers around the world.

🤝 Fair trade

Fair trade is non-negotiable. We ensure that every maker is paid fairly, works in safe conditions, and has the opportunity to thrive. This approach supports long-term economic stability, dignity, and sustainable development in their communities.

♻️ Sustainability

Sustainability is at the heart of RainbowLife. We prioritise ethically sourced products made from renewable, recycled, or upcycled materials—and we minimise waste at every step, including eco-friendly packaging. Our goal is to support a more circular economy and reduce our impact on the planet.