The Bearded Bastard

Know the story

Thee Bearded Bastard

BB make styling and skincare products that stand up to rough daily use and still leave you looking and smelling like a man.

The Bearded Bastard was founded by Jeremiah Newton, “The Bearded Bastard” himself, in 2011 when he started making Woodsman Mustache Wax out of his Austin studio. Originally formulated to tame his trademark handlebar mustache, his friends in Austin begged him to sell the wax so they could tame their own ‘staches. Recently divorced, Jeremiah only had a motorcycle to his name. With a bag full of product strapped to his back, he rode around town introducing barbershops to his soon to be signature scented products: Woodsman Beard Oil and Woodsman Mustache Wax.

Word soon got out about the wax’s impeccable hold and the oil’s natural cedar scent. By 2013 Men’s Journal, GQ, and Esquire were clamouring to publish about his products as the best in beard grooming and the cult status spread around the world.

The Bearded Bastard-Grooming for Men

They are passionate about crafting unique and adventurous scents and expertly pushing product categories forward to create the best grooming experience possible. All of their products are handmade in Austin, TX from the highest quality ingredients. Expertly crafted and hand mixed, they work hard to track down the finest original ingredients for their products — often from some of the most exotic locales on Earth. Every scent is formulated in house with an emotion or memory in mind and every bottle is wrapped in their signature real wood label with care before leaving their facility.

The Bearded Bastard-Hand Made in Austin, Texas

Hand Made in Austin Texas

Expertly crafted and hand mixed, TBB are passionate about doing things the right way and use natural ingredients from sustainable and responsible sources whenever possible. All of their products are made by hand in Austin, Texas by employees making a living wage with benefits.


The Bearded Bastard Collection

The Bearded Bastard Collection


Previous Story All Stories Next Story