On the tenth year of International Day of the Girl, girls across the world are coming together to make their voices heard.

Sadly, girls around the world have continued to face unprecedented challenges to their education, their physical and mental wellness, and the protection needed for a life without violence. COVID-19 has worsened existing burdens on girls around the world and eroded important gains made over the last decade. Investment in girls’ rights remain limited and girls continue to confront a myriad of challenges to fulfilling their potential.

However, from adversity comes resourcefulness, creativity, tenacity, and resilience. Girls are demanding a seat at the table and delivering a powerful message: we will not rest until we have the equal power, freedom and representation we deserve. They’re taking over businesses, boardrooms, and brands, raising their voices and refusing to rest until every girl has the chance to reach her potential.

At RainbowLife we stand with them – today and every day. Why?... Because we believe the power of girls will change the world. We are working closely with producers who support gender equality and actively promote women's empowerment.

The world's 600 million adolescent girls have shown time and time again that given the skills and the opportunities, they can be the changemakers driving progress in their communities, building back stronger for all.

It is time for us all to stand accountable – with and for girls – and to invest in a future that believes in their agency, leadership and potential.

This year RainbowLife is supporting She's the First charity. We share their belief that every girl, no matter where she is born, deserves to be educated, respected, and heard.

Specifically we wish to invest in their 3 year POWER PLAN aimed at- 

1. Building coalitions to positively impact girls’ agency, access, and equity in community-based organizations (CBOs).

2. Providing girls with the foundation they need to advocate for their rights in their families, communities, and societies.

Click Here to read more about She's the First Power Plan.